← Case Studies
Baller Athletik
Project Dates: 2024 - 2025
We Scaled Revenue of a Sleepwear Brand from 2 lakhs to 20 lakhs over last 6 Months
900%
Total Sales increased from 2 Lakhs to 20 Lakh a Month
+83%
Total New Customer Acquisition 1564
2300
We maintained the AOV at Rs.2300 overall
Consistent Growth in Returning Customers
From Jan’25 we started at Returning Customers at Just 20 and in June the Returning Customers Stood at 152 . The Total Returning Customers stands at 367 in 6 months period
Context
At Baller Athletik, we’ve redefined what performance wear can do. Our gear isn’t just about comfort; it’s powered by true wearable technology that enhances your performance, recovery, and sleep.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Focussing on maintaining AOV
- Focus on maximising Revenue on Sleepwear category
What we did
- Segregated Male vs Female campaigns
- Separated Testing Campaigns (new audiences, creative testing) vs Scaling Campaigns (proven winners)
- Website CRO Changes
- Created distinct ad sets with tailored messaging & creatives
