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SSP
Project Dates: 2024 - 2025
Scaled Total Revenue from ₹8L to ₹23Lakhs in Just 4 Months
187% Growth in Revenue in 4 Months
Revenue in Aug - 8.8 lakhs to 23.5 lakhs in Nov
Increased by 222%
In Aug Media spend was Rs.439,000 and in Nov the Spend was Rs.14,17000
Customer Acquisition Cost stabilised at Rs.1300
Average Customer Growth Rate was 70%
In Aug Total Customer Acquisition was 203 while in Nov the Acquisition was 672
Context
My vision is to enable all photographers get access to my online photography courses at a very affordable price anytime anywhere and on any device.
Hence launching the All-in-one pack – Just take everything for an unbelievable price and access it for lifetime. Go on, let me help you become a better photographer.
Objectives
- Blended CAC to be reduced
- Increase Revenue and Profits
- Landing Page Conversion rate improvement
- Increase Acquisition and Revenue
What we did
- Landing Page testing was done to find the best converting page
- Audience testing was done in Meta
- Video testing was done on Youtube
- Custom segment audience in youtube
- Campaign Testing – on Youtube at scale
- Content curation for Landing Page