We Scaled Revenue of a Jewellery Brand by 40% over last 6 Months
Revenue Growth (from Jan to June’25): 40%
Total Sales increased by 10 Lakhs
Total Returns Decreased by : +60%
Total returns came down to 20K from 60K from the previous period
Average AOV Growth (Jan-June’25): 60%
In Jan-June’25 Average AOV was 13.5K while in the Previous Period it was 8.5K
Average Month-on-Month Growth in Revenue over last 6 Months: 31.26%
From Jan’25 to June’25 the Revenue stood at 44 lakhs
Context
Divas Mantra began with the visionary dream of founder Ritika Singh—to create earrings and jewellery that blend minimalist elegance with traditional craftsmanship. Every piece is thoughtfully handcrafted in 92.5 sterling silver. We believe jewellery should be more than an accessory—it should evoke emotion, tradition, and personal style. From heritage-inspired temple motifs to Victorian and Polki-infused designs, our curated collections like Mathuram, Chettinad, Peace Lily, Kathaa, Nabah, and Leelah harmonize classic craftsmanship with modern sensibility
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Focussing on increasing AOV
- Focus on maximising Revenue without increasing Ad Spends
What we did
- Focus on Ad spends to TOF Audiences in Google & Meta
- Reduction of Return Orders
- Testing and scaling individual products based on CAC
- Focusing on testing multiple audience interests
