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Plush
Project Dates: 2024 Vs 2023
We Scaled Revenue of a Women Wellness Brand by 55% from 33 Million to 52 Million in 1 Year
Gross Sales Increased by 55%
This was led by Gross Sales increase from 33 Mil to 52 Mil
Increased Order Growth by 52%
Increased Orders from 62 Thousand to 94 Thousand
Checkout Conv. Rate increased by 139%
Checkout rate increased from 0.19% to 0.47%
New Customers grew by 72%
New Customers increased from 52000 to 89000
Context
Started in 2018 as a period care brand to disrupt the fem-care industry which was filled with over-promises. Today, our product range includes period care, body hygiene, intimate wellness and skincare.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Using Creatives to scale the Brand
- Focus on new Product development and capture Market
What we did
- Ensurenew Product led Growth
- Focus on Ad spends to acquire New Customers
- Creative Testing and scaling
- Maintained CAC
