← Case Studies

Typsy Beauty

Project Dates: Dec’23 to Sep’24

We Scaled Beauty Brand from 16 Lakhs to 50 lakhs in 10 Months

Reduced CAC by 26%

We started using simplified Account Structure using ASC & Offer Testingl

Week on Week 12% Scaling for Each Product

Keeping weekly run rate intact while scaling

Scaled Customer Acquisition by 500%

Started with 200 Customer Acquisition to 1200 a Month

Month on Month Average Growth rate 21.5%

We scaled the average Monthly Revenue from 10 Lakh/Month to 52 Lakh/Month

Industry Beauty and Personal Care

Year The Industry year‑on‑year growth rate was roughly 5-6% from 2023 to 2024.

Services Meta Ads , Google Ads, Retention

Context

Typsy Beauty is experimental, versatile and fun. Typsy is a Beauty experience that makes You feel special.

Objectives

MOM Consistent Growth while maintaining CAC
Use Meta and Google Channel as primary revenue drivers
Using Creatives to scale the Brand
Focus on increasing Average Order Value and New Customer Growth

What we did

Ensure the ROI is met at the account level
Focus on Ad spends that helped get more New Customers
Focused on New Launches and Scaled it
Creative Testing and scaling
Maintained CAC for New Customers

Creatives used for our Clients

“ Kankatala, a saree store since 1943, went online 2 years back and we were handling performance marketing in house but we had difficulties scaling up after 18 months. Around 6 months back we started working with Adbuffs and are very happy with them. We have increased the budget and were able to maintain our ROAS. Great guys to work with and they know performance marketing in and out. They not only are good at running ads but also guiding you on what sort of ads and content need to be developed ”

Optimus Prime

CEO and head of the Autobots