← Case Studies
Fit Theory
Project Dates: 2024 - 2025
Scaled Revenue from ₹3L to ₹15L in Just 2 Months
Revenue – ₹3L → ₹15L
8X increase in revenue over two months through strategic creative testing and offers.
Orders – Improved 6X
Significant increase in orders, boosting monthly order numbers substantially.
AOV – Increased by 23%
AOV increased by running successful offers like "Buy 2 Leggings at ₹1498," contributing to revenue growth.
CTR – Improved by 21%
Creative testing, including static, carousel, and UGC, led to an improvement in engagement and click-through rates.
Context
At THEFITTHEORY, our mission is to empower our customers to live their best life by creating products that support their fitness goals and inspire them to take action.
Objectives
- Improve conversion rate (CR) and average order value (AOV)
- Optimize account structure for better scaling
- Increase brand visibility and traffic through creative testing
- Scale revenue and order volume effectively
What we did
- Set Up Account Structure:
Dedicated campaigns for audience targeting, creative testing, remarketing, and manual bidding, leading to a 30% growth in ROAS. - Creative Testing:
Focused on bestselling products and emphasized product features, color options, and urgency. A combination of static, carousel, and UGC creatives led to a 21% improvement in CTR. - Offer Testing:
Ran two offers, “Buy 1 Get Another at 50%” and “Buy 2 Leggings at ₹1498”. The latter offer helped increase AOV and CR. - Omni-Channel Introduction:
Introduced Google and retention marketing, contributing to 20%-25% of total revenue.
