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Little Minds at Work
Project Dates: 2024 - 2025
We Scaled Revenue of an Educational Toy Brand to 1 CR in 6 Months
+68.43%
This was led by Gross Sales increased to INR 1 Cr from INR14 Lakhs
+69.74%
Orders grew from 1200 in July’24 to 8347 in Dec’24
+70.28%
In July New Customer was 1063 and grew to 7638 in Dec’2024
157.49%
In July Returning customers were 22 that grew to 673 by Dec’2024
Context
Little Minds at Work is driven by a mission to spark curiosity and ignite a passion for learning in young minds.
Our journey began with a simple goal: to create engaging and educational activities for children. Inspired by the moments we shared with our own kids, each binder and activity undergoes rigorous testing by the curious eyes and eager hands of our little ones.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Focussing on New Customer Acquisition
- Focus on new Product Launches
What we did
- Focus on Ad spends to acquire New Customers in Google & Meta
- Increased Creative Testing in Meta
- Testing different products with CPA Targets and Scaling the winners
- Focusing on testing multiple audience interests
