We scaled a Men's Beauty and Personal Care Brand from 1.8 Lakhs to 6.3 Lakhs in Sales in a single Quarter
1.8 Lakhs to 6.3 Lakhs
Revenue Scaled from 1.8 Lakhs to 6.3 Lakhs from Q1 to Q2
Media Spend Scaled 12X QOQ
Total Media Spend Scaled from 50000 to 600000
New Customers increased QOQ by: 442%
Total New Customer increased from 2215 to 409
Growth in Orders by 404%
QOQ orders grew from 456 to 2300
Context
Mantittude is a Men’ s Beauty and Personal Care Brand for Indian Men.
Objectives
- MOM Consistent Growth in Revenue while maintaining ROAS
- Use Meta, Google & Amazon Channel as primary revenue drivers
- Focussing on maintaining AOV
- Consolidate spends across platforms
What we did
- Scaled the Revenue with Product Focus
- Tested Products and found winners in the category
- We restructured our Campaigns product-wise, allowing us to focus on testing and scaling each product individually for better optimization, with New Creatives
- Campaign Testing was done in Google for maximizing ROI