← Case Studies
Menoveda
Project Dates: 2024 - 2025
Scaled Total Revenue from ₹76L to ₹1CR in Just 6 Months
₹76L → ₹1CR in Jan-June’25 vis-a-vis July-Dec’2024
40% Increase in Revenue over 6 Month Period
Increased by 53%
Significant increase in orders,from 3868 ( July-Dec’24) to 6000 ( Jan-June’25)
Increased by 200%
Significant increase in new customers, from 1168 ( July-Dec’24) to 3600 ( Jan-June’25)
Improved by 1.2%
Returning Customers kept stable at 2117 compared to 2000 in the previous period
Context
Menoveda is based on the scriptures of Ayurveda. The formulations are ancient, time-tested, and effective.Menoveda formulations are made with potent, plant-based, and clinically tested ingredients that ensure no side effects at all.
Objectives
- Improve the Customer Acquisition
- Optimize account structure for better scaling
- Increase brand visibility and traffic through creative testing
- Scale revenue and order volume effectively keeping CAC under control
What we did
- Set Up Account Structure:
Dedicated campaigns for audience targeting, creative testing, remarketing, and manual bidding. - Creative Testing:
Focused on bestselling products and emphasized product features.. A combination of static, carousel, and UGC creatives led to improvement in CTR and Conversion Rate. - Offer Testing for New Customer Acquisition.
