← Case Studies
Mirana
Project Dates: Q2 vs Q1’2025
We Scaled Revenue of a 925 Silver Jewellery Brand by 30% from Q1 to Q2 in 2025
Gross Sales Increased QOQ by 30%
This was led by Gross Sales increase from 15.5 Mil to 20 Mil
Increased Order Growth QOQ by 21%
Increased Quarterly Order Numbers from 2900 to 3600
Returns Decreased QOQ by 308%
Checkout rate increased from 0.19% to 0.47%
New Customers grew QOQ by 50%
New Customers increased from 2000 to 3000
Context
Mirana was created considering all these aspects to resolve all your fashion jewelry needs at the tip of your fingers. Here at Mirana you will find the range of jewelry across categories, themes & for all occasions.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Focussing on New Customer Acquisition
- Focus on new Product Launches
What we did
- Campaign Restructuring in Google for TOF acquisition
- Focus on Ad spends to acquire New Customers
- Increase Location wise ad spend
- Maintained CAC
