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NVeda
Project Dates: 2024 - 2025
We increased Revenue by 21% of a Wellness Brand in 2nd Quarter over 1st Quarter
Net Revenue improved by 21% QOQ
Total Sales increased from 11 Million to 14 million
Total New Customers QOQ Grew by : 40%
Total New Customer Acquisition increased from 12700 to 18000
Returning Customers increased QOQ by: 21%
Total Returning Customer increased from 6720 to 5500
ROAS improved from 0.74 to 1.80 — a 143% uplift
The Clarity in data enabled us with smart scaling decisions — Meta now works alongside with Retention, Google, and Amazon Platforms
Context
Nveda is a fast growing brand engaged in bringing high quality Nutritional and health supplements using natural ingredients and herbs to treat & prevent various lifestyle diseases.
Objectives
- MOM Consistent Growth in Revenue while maintaining ROAS
- Use Meta, Google & Amazon Channel as primary revenue drivers
- Focussing on maintaining AOV
- Consolidate spends across platforms
What we did
- Paused All Non-Trackable Campaigns
- Reallocated Budget to Website Conversion Campaigns
- We restructured our Campaigns product-wise, allowing us to focus on testing and scaling each product individually for better optimization.
- We focused solely on conversion objectives with tailored messaging & creatives for Product categories