← Case Studies
Rezoni
Project Dates: Q2’2025 vs Q1’2025
We Scaled Revenue of a iphone Case Manufacturer 2X in 3 Months Time
Gross Sales Increased QOQ by 122%
This was led by Gross Sales increased to INR 40 Million from 18 Million
Returning Customer increased by 75% QOQ
New Product Offers , Quality and Bundle Offers brought back more number of Returning Customers
New Customers Increased QOQ by 124%
New Customer in Q1 was 17K whereas in Q2 it became 38K
Total Orders Increased QOQ by 120%
New Customer in Q1 was 18K whereas in Q2 it became 41K
Context
Rezoni was Born out of a Simple Idea to bring a splash of fabulousness to the same old boring tech-accessories out there. We saw the need for high quality, stylish products and decided to do something about it.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Focussing on New Customer Acquisition
- Focus on new Product Launches
What we did
- Campaign Restructuring in TOF acquisition
- Focus on Ad spends to acquire New Customers in Google
- Increased Creative Testing in Meta
- Testing different ticket size categories with different CPA targets
- Focusing on testing multiple audience interests going beyond the usual core audience.
