← Case Studies
Root & Soil
Project Dates: 2024 2025
From ₹20 Lakhs to ₹1 Crore in Just 6 Months
Revenue Growth – ₹13.07L → ₹130.76L
Over 6X increase in total revenue within a 6-month window
Meta Ads Marketing Efficiency Ratio(MER) came down from 10.04 to 6.01
As we scaled from Rs.13,076,910 to 44,562,999 the MER came down
Repeat Customer Growth – +48.13%
Strategic retention efforts led to nearly 50% rise in returning customers
Google Ads Revenue – ₹0 → ₹21L
Introduced and scaled Google Ads to become a key revenue driver
Context
At Root and Soil, we exist to be the steady hands of support in those unpredictable moments. The ones no book or checklist prepares you for. Because the truth is, it takes a village to raise a child. And we’re here to be that village for you.
Objectives
- Scale revenue while maintaining profitability
- Increase new customer acquisition without hurting margins
- Build retention systems to boost repeat purchases
- Establish Google Ads as a standalone growth channel
- Diversify marketplace presence via Amazon
What we did
Integrated Marketing System:
- Built a comprehensive strategy across Meta, Google, Amazon, Email, and WhatsApp.
Meta Ads:
- Focused 100% budget on prospecting through video creatives, with continuous testing of offers and hooks.
- Product Wise Budget & Scaling
Google Ads: Developed from scratch with:
- Focussed on Google TOF and Retargeting to get the best from Google Search & Shopping
- Using PMax to target and retarget users with highest intent
- Optimising Title & Description of Products in GMC
Retention Marketing:
- Launched automations on Email and WhatsApp (pop-ups, upsell flows, replenishment reminders, and campaign calendars).
- Focused on increasing repeat customer growth.
Amazon AMS:
- Optimised Product listings with Keyword enriched titles and Descriptions
- Budget optimisation for campaigns
