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Sanfe
Project Dates: 2024 Vs 2023
We Scaled Skincare Brand by 109% from INR 353 Million to 737 Million
Gross Sales Increased by 109%
This was led by order growth volume of over 2 Lakhs
Increased ATC by 35%
ATC increased from 15 Lakhs to 21 lakhs
Scaled New customer Acquisition by 47%
Growth in New Customers 3 Lakhs to 4.5 Lakhs
Returning Customers grew by 53%
Returning Customers increased from 70000 to 100000
Context
It is a feminine hygiene and period care company founded by IIT-Delhi graduates Archit Aggarwal and Harry Sehrawat. Sanfe focuses on developing products for intimate care, organic sanitary pads, pain relief roll-ons, body care, and menstruation cups.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Using Creatives to scale the Brand
- Focus on new Product development and capture Market
What we did
- Ensurenew Products are Pushed with Performance creatives
- Focus on Ad spends to acquire New Customers
- Creative Testing and scaling
- Maintained CAC
