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Shyle
Project Dates: 2021 vs 2020
We Scaled Revenue of a 925 Silver Jewellery Brand by 320% from 2020 to 2021
Gross Sales Increased YOY by 320%
This was led by Gross Sales increased to 99 Million
Shopify ROI increased by 7X
Optimising based on CAC, and backend tracking helps to maintain the required ROI targets
AOV Increased YOY by 62%
Above increased to 5200 in 2021 from 3200 in 2020
Context
Shyle Silver Jewellery celebrates Jaipur’s rich artistry, blending traditional silver craftsmanship with modern and contemporary designs. Each handcrafted piece is made from pure 925 silver, offering elegance and meaning.
Objectives
- MOM Consistent Growth in Revenue while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Focussing on New Customer Acquisition
- Focus on new Product Launches
What we did
- Campaign Restructuring in TOF acquisition
- Focus on Ad spends to acquire New Customers
- Increased Creative Testing in Meta
- Testing different ticket size categories with different CPA targets
- Focusing on testing multiple audience interests going beyond the usual jewellery core audience.