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The Amethyst Store
Project Dates: 2024 Vs 2023
Silver Jewellery Brand Driving 10 Cr Revenue Growing over 25% YOY
Average Order Value growth over 35%
Average Order Value Jumped from 11000 to 15000
Ad Spend Growth Year on Year 14%
Spend Grew from in 2023 to in 2024
New Customer Revenue Increased 40%
Revenue Increased from 5 Cr to 7 Cr
Reduction in Returns by 12%
Total Returns Value decreased by Rs. 4 Lakhs leading to effective Ad Spends
Context
The Amethyst Store is the brainchild of three siblings–Srinithi, Sweatha and Shricharran, the fourth generation of the Sri Vasavi Thangamaligai family. Hailing from this family of well-renowned gold and diamond designers in South India, the founders of The Amethyst Store have established a unique identity for themselves in the field of silver jewellery designing.
Objectives
- MOM Consistent Growth while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Using Creatives to scale the Brand
- Focus on increasing Average Order Value and New Customer Growth
What we did
- Ensure the ROI was achieved month on month
- Focus on Ad spends that helped get more New Customers
- Focussed on High AOV and Low AOV products separately
- Category Specific Campaigns were run
- Scaled campaigns in Festive season focussing on New and Old customers
