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Thenmozhi Designs
Project Dates: 2024 - 2025
Scaling D2C Brand Revenue by 2.5X in 1 Yr
27 Million to 66 Million
Jump in Revenue from 27 Million to 66 Million from 2023 to 2024
2023 to 2024
Spend Grew from in 2023 to in 2024
2.5X
New Customers Grew from 4885 in 2023 to 12545 in 2024
2.8X
Total Orders Grew from 6228 in 2023 to 17728 in 2024
Context
Thenmozhi Designs is an online platform helping you celebrate the touch of intricate handloom cotton collection. The collections are handpicked, curated and comes in a host of patterns, hues and fabric.
Objectives
- YOY Consistent Growth while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Using Creatives to scale the Brand
- Focus on New Customer Growth
What we did
- Analyzed the product cohort to identify 3 hero product categories with nCAC lower than account average and higher CLTV and M2/M0 repeat rate.
- Broke down the overall brand’s ROI targets into product-wise ROI targets based on nCAC & Gross Margins for each product.
- Lower AOV product for acquisition and higher AOV product to maintain the ROI and a certain AOV.
- Focussed both on New and Returning Customer growth
- Deep diving into best Creative themes that work rather than pushing spends on Testing
