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Thrive Co.
Project Dates: 2022 - 2024
Scaling D2C Brand Revenue by 143% in 3 Years
Revenue 240 Million to 585 Million
Steady Growth from 2022 to 2024
Media Spend Growth 234%
Spend Grew from x in 2022 to y in 2024
New Customer Acquisition Growth 234%
New Customers Grew from 90724 in 2022 to 303329 in 2024
Order Growth 295%
From 1.3 Lakhs to 5.35 Lakhs
Context
Thriveco is an evidence-based, cosmeceutical brand that offers a comprehensive range of scientifically proven solutions for diverse hair and skin concerns.
Objectives
- YOY Consistent Growth while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Using Creatives to scale the Brand
- Focus on New Customer Growth
What we did
Integrated Marketing System:
- Built a comprehensive strategy across Meta, Google, Amazon, Email, and WhatsApp.
Meta Ads:
- Focused 100% budget on prospecting through video creatives, with continuous testing of offers and hooks.
- Product Wise Budget & Scaling
Google Ads: Developed from scratch with:
- Focussed on Google TOF and Retargeting to get the best from Google Search & Shopping
- Using PMax to target and retarget users with highest intent
- Optimising Title & Description of Products in GMC
Retention Marketing:
- Launched automations on Email and WhatsApp (pop-ups, upsell flows, replenishment reminders, and campaign calendars).
- Focused on increasing repeat customer growth.
Amazon AMS:
- Optimised Product listings with Keyword enriched titles and Descriptions
- Budget optimisation for campaigns
