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Wellness Shop
Project Dates: Sep’24-June’25 to previous period
Increased New Customer Acquisition by 1.5X with Scaling Revenue by 1.2X
Total growth in New customers is 10%
Jump in New Customers from 2.43 Lakhs to 2.92 Lakhs
Ad Spend Growth Month on Month 14%
Spend Grew from in 2023 to in 2024
New Customer Revenue Increased 13%
Revenue Increased from 137 Million to 155 Million
Overall Order Growth 12%
Total Orders Grew from 202 Million in in to 224 Million in Nov’23-Aug’24
Context
Founded in 2021, The Wellness Shop began with a clear purpose: to create beauty and wellness products that genuinely align with the values and needs of mindful consumers. Inspired by a deep desire for transparency and trust in skincare, we set out to build a brand that celebrates honesty, purity, and efficacy — offering products that are clean, conscious, and truly effective by design
Objectives
- MOM Consistent Growth while maintaining CAC
- Use Meta and Google Channel as primary revenue drivers
- Using Creatives to scale the Brand
- Focus on New Customer Growth
